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Research - Industry Code

First Research industry profiles contain critical analysis, statistics and forecasts to help your engage key prospects, coach key clients, and deepen customer relationships.

Update History

No modifications have been made to this data layer since the initial release.

Product Request

IMPORTANT: Due to a known issue, please do not include request values for SubmittingOfficeID.

IMPORTANT: Please see the new Online Services Security Enhancement Release, effective November 09, 2020.

Overview

When requesting this D&B Direct data layer, you will be required to supply a D&B industry code, optional case-sensitive chapter name(s), and the appropriate product code. If this information is not available, refer to the Find Industry Codes feature.

The case-sensitive chapter name values include All, BusinessChallenges, CallPreparationQuestions, ExecutiveInsight, FinancialInformation, GlossaryOfAcronyms, IndustryForecast, IndustryIndicators, IndustryOverview, IndustryWebsites, QuarterlyIndustryUpdate, and TrendsAndOpportunities.

Report Chapters

Data Layer Entitlement

For customers in U.S. and Canadian markets, the API is provisioned for specific collections of products, reports, and/or features (collectively referred to as data layers) for production and trial usage. Entitlement is not required for testing in the sandbox environment.

  • This product is entitled as "Industry Profile - Standard Search" for D&B Direct 2.0 customers.

For customers in the UK, Ireland, Belgium, Netherlands and Luxembourg markets, the API is provisioned as a specific set of data layers for production, trial, and sandbox usage.

  • This particular data layer is NOT included in the D&B Direct Onboard suite.

Specification

Sample Request (IND_STD)
<soapenv:Envelope xmlns:soapenv="http://schemas.xmlsoap.org/soap/envelope/" xmlns:ind="http://services.dnb.com/IndustryProductServiceV2.0">
   <soapenv:Header>
      <wsse:Security soapenv:mustUnderstand="0" xmlns:wsse="http://docs.oasis-open.org/wss/2004/01/oasis-200401-wss-wssecurity-secext-1.0.xsd" xmlns:wsu="http://docs.oasis-open.org/wss/2004/01/oasis-200401-wss-wssecurity-utility-1.0.xsd">
         <wsse:UsernameToken wsu:Id="UsernameToken-11">
            <wsse:Username>MyUserName</wsse:Username>
            <wsse:Password Type="http://docs.oasis-open.org/wss/2004/01/oasis-200401-wss-username-token-profile-1.0#PasswordText">MyPassword</wsse:Password>
         </wsse:UsernameToken>
      </wsse:Security>
   </soapenv:Header>
   <soapenv:Body>
      <ind:OrderProductRequest ServiceVersionNumber="">
         <TransactionDetail>
            <ApplicationTransactionID>Industry Profile – Standard Search</ApplicationTransactionID>
            <SubmittingOfficeID>333</SubmittingOfficeID>
         </TransactionDetail>
         <OrderProductRequestDetail>
            <InquiryDetail>
               <IndustryCode DNBCodeTableNumber="3" DNBCodeValue="25838" TypeText="turbine corripuit">
                  <IndustryCode>1119</IndustryCode>
               </IndustryCode>
            </InquiryDetail>
            <ProductSpecification>
               <DNBProductID>IND_STD</DNBProductID>
               <LanguagePreferenceCode>39</LanguagePreferenceCode>
			   <ProfileChapterName>All</ProfileChapterName>
            </ProductSpecification>
            <InquiryReferenceDetail>
               <CustomerReferenceText>Industry Profile – Standard Search</CustomerReferenceText>
               <CustomerBillingEndorsementText>TC0523-14</CustomerBillingEndorsementText>
            </InquiryReferenceDetail>
         </OrderProductRequestDetail>
      </ind:OrderProductRequest>
   </soapenv:Body>
</soapenv:Envelope>
Name Characteristics
OrderProductRequest Aggregate
OrderProductRequest @ServiceVersionNumber Attribute
OrderProductRequest. TransactionDetail Aggregate, Optional

Records information necessary to process this request.

OrderProductRequest. TransactionDetail. ApplicationTransactionID string up to 64 chars., Optional

A number assigned by the calling application to uniquely identify this request.

OrderProductRequest. TransactionDetail. TransactionTimestamp DateTimestamp, Optional

The date and time when this request was created. When the request is from an intermediary, such as a workflow manager or service bus, this is the date and time when the message was sent to the D&B function, i.e., the date and time when the xml document was created by the requesting intermediary.

OrderProductRequest. TransactionDetail. SubmittingOfficeID string up to 64 chars., Optional

A number that identifies the system or the software application from where this request originated. / A number used to uniquely identfy the D&B business segment or delivery channel from where this request originated.

End: OrderProductRequest. TransactionDetail /Aggregate
OrderProductRequest. OrderProductRequestDetail Aggregate, Optional

Records data relating to requests for a product. This may include such details as the product required, the subject about which the product should be produced, the content of the product.

OrderProductRequest. OrderProductRequestDetail. InquiryDetail Aggregate, Required

Records data that allows the customer to specify identifying information about the subject being inquired, e.g., the DUNS Number, the address, the telephone number.

OrderProductRequest. OrderProductRequestDetail. InquiryDetail. Location Aggregate, Optional

Records the components of a location for which the business activity profile information is requested.

OrderProductRequest. OrderProductRequestDetail. InquiryDetail. Location. ISOCountrySubDivisionCode string up to 6 chars., Required

Code represented in ISO 3166-2 scheme defining the name of a principal subdivision (e.g., province or state) of a country coded in ISO 3166-1; e.g., US-NJ represents the state New Jersey in United States, CA-ON represents the province Ontario in Canada. The first part is the ISO 3166-1 alpha-2 code of the country; The second part is a string of up to three alphanumeric characters, which is usually obtained from national sources and stems from coding systems already in use in the country concerned, but may also be developed by the ISO itself.

End: OrderProductRequest. OrderProductRequestDetail. InquiryDetail. Location /Aggregate
End: OrderProductRequest. OrderProductRequestDetail. InquiryDetail /Aggregate
OrderProductRequest. OrderProductRequestDetail. ProductSpecification Aggregate, Required

Records data that allows the customer to specify the details of the requested product. This may include details such as the identifier of the product, the language in which the product needs to be rendered, the format in which the product needs to be rendered.

OrderProductRequest. OrderProductRequestDetail. ProductSpecification. DNBProductID string, Optional

An alphanumeric string that uniquely identifies the product being requested.

OrderProductRequest. OrderProductRequestDetail. ProductSpecification. LanguagePreferenceCode integer up to 7 digits., Optional

A D&B code value that defines the language in which the customer wants this product to be rendered.

End: OrderProductRequest. OrderProductRequestDetail. ProductSpecification /Aggregate
OrderProductRequest. OrderProductRequestDetail. ArchiveDetail Aggregate, Optional
OrderProductRequest. OrderProductRequestDetail. ArchiveDetail. ArchiveProductOptOutIndicator boolean, Optional

When true (set to 1), it indicates that the product being ordered is not to be stored. When false (set to 0), it indicates that the product being ordered is to be stored; however as this is the assumed condition there is no requirement to create this tag to represent this fact.

OrderProductRequest. OrderProductRequestDetail. ArchiveDetail. ExtendArchivePeriodIndicator boolean, Optional

When true (set to 1), the duration to archive the data is to be extended. Note: There is an additional cost for extending the archival period of the data purchased. When false (set to 0), the duration to archive the data is not to be extended.

OrderProductRequest. OrderProductRequestDetail. ArchiveDetail. PortfolioAssetContainerID long, Optional

A number used to uniquely identify the location where this product is to be stored.

End: OrderProductRequest. OrderProductRequestDetail. ArchiveDetail /Aggregate
OrderProductRequest. OrderProductRequestDetail. InquiryReferenceDetail Aggregate, Optional

Records data that allows the customer to specify information to be linked to the request in order to support subsequent order reconciliation.

OrderProductRequest. OrderProductRequestDetail. InquiryReferenceDetail. CustomerReferenceText string up to 240 chars., Optional(Up to 5x)

A freeform reference string provided by the customer to be linked to the product in order to support subsequent order reconciliation.

OrderProductRequest. OrderProductRequestDetail. InquiryReferenceDetail. CustomerBillingEndorsementText string at least 1 chars. up to 240 chars., Optional

Text that is filled in by customer and commonly contains requesting individual or department name, or customer's own account/reference number and/or name for the case on which the product was provided.This text is a reference used during the billing process.

End: OrderProductRequest. OrderProductRequestDetail. InquiryReferenceDetail /Aggregate
End: OrderProductRequest. OrderProductRequestDetail /Aggregate
End: OrderProductRequest /Aggregate

Endpoint

Use the following endpoint with the downloadable WSDL to request this product.

SOAP (Industry)
https://direct.dnb.com/IndustryProduct/V{version}WSDL

Testing

The following parameters may be used for D&B Direct 2.0 developer sandbox requests to retrieve successful responses. The data returned from sandbox requests may not represent actual values that this feature will deliver.

ProductTest Parameter(s)
Research - Industry CodeIndustry code:1958
Research - State/ProvinceISOCountrySubDivisionCode:US-NJ

Product Response

While data for a particular company may not contain values for each of the business elements, there may be items that are considered by D&B to be "essential" to yield the maximum benefit of a data layer. If any of these essential elements do not contain a value for a particular company, a PD005 response code will be returned, and your organization will not incur a usage credit for the request.

For all codified data delivered by D&B Direct, the response package will include the decoded text value as a data element with the code value attached as an attribute. Refer to the Reference Data Service for access to the D&B standard code tables.

Specification

The following is a list of the possible data fields returned by this operation in the XML response. Samples are provided for testing successful and failed retrieval, and to demonstrate the basic layout of a response. The data returned in samples may not represent actual values that this feature will deliver.

NOTE: The D-U-N-S Number returned in the response will be a nine-digit zero-padded, numeric value.

(missing or bad snippet)
NameCharacteristics
OrderProductResponseAggregate
OrderProductResponse @ServiceVersionNumberAttribute
OrderProductResponse. TransactionDetailAggregate, Required

Records information necessary to process a particular request. Examples of a request is the ordering of a product.

OrderProductResponse. TransactionDetail. ApplicationTransactionIDstring up to 64 chars., Optional

A number assigned by the calling application to uniquely identify this request.

OrderProductResponse. TransactionDetail. ServiceTransactionIDstring up to 64 chars., Required

A number assigned by the D&B service to uniquely identify this transaction.

OrderProductResponse. TransactionDetail. TransactionTimestampDateTimestamp, Required

The date and time when this request was submitted or the date and time when the requesting intermediary, such as a workflow manager or service bus, sent the message to the D&B function, i.e., the date and time when the xml document was created by the requesting intermediary.

End: OrderProductResponse. TransactionDetail /Aggregate
OrderProductResponse. TransactionResultAggregate, Required

An aggregate that can repeat multiple times to record the different outcomes of the transaction.

OrderProductResponse. TransactionResult. SeverityTextstring up to 16 chars., Required

Text that records the criticality of the outcome, e.g., Information, Warning, Error, Fatal.

OrderProductResponse. TransactionResult. ResultIDstring up to 32 chars., Required

An alphanumeric string that uniquely identifies the outcome of the transaction.

OrderProductResponse. TransactionResult. ResultTextstring up to 512 chars., Optional

Text that explains the outcome of the transaction.

OrderProductResponse. TransactionResult. ResultMessageAggregate, Optional (Infinite)

An aggregate that can repeat multiple times to record textual data that expands on the ResultID and ResultText to provide additional information to the user regarding the status of the transaction. If the status implies that there is a problem this may also provide guidance to the user on how to address it.

OrderProductResponse. TransactionResult. ResultMessage. ResultMessageIDstring up to 30 chars., Optional

An alphanumeric string that uniquely identifies the additional information regarding the outcome of the transaction.

OrderProductResponse. TransactionResult. ResultMessage. ResultDescriptionstring up to 512 chars., Required

Text that describes the additional information regarding the outcome of the transaction.

OrderProductResponse. TransactionResult. ResultMessage. NonSpecificDataProviderTextstring up to 30 chars., Optional

Text that describes, in general terms, the source from which the Result Message data was originally obtained by D&B; e.g. Credit Bureau.

End: OrderProductResponse. TransactionResult. ResultMessage /Aggregate
End: OrderProductResponse. TransactionResult /Aggregate
OrderProductResponse. OrderProductResponseDetailAggregate, Optional

Records the data being returned to the customer as a result of a product request.

OrderProductResponse. OrderProductResponseDetail. InquiryDetailAggregate, Required

Records data that allows the customer to specify identifying information about the subject being inquired, e.g., the DUNS Number, the address, the telephone number.

OrderProductResponse. OrderProductResponseDetail. InquiryDetail. IndustryCodeAggregate
OrderProductResponse. OrderProductResponseDetail. InquiryDetail. IndustryCode @DNBCodeValueAttribute

Possible values: 25838 [D&B Hoovers Industry Code]

OrderProductResponse. OrderProductResponseDetail. InquiryDetail. IndustryCode. IndustryCodeElement
End: OrderProductResponse. OrderProductResponseDetail. InquiryDetail. IndustryCode/Aggregate
OrderProductResponse. OrderProductResponseDetail. InquiryDetail. LocationAggregate
OrderProductResponse. OrderProductResponseDetail. InquiryDetail. Location. ISOCountrySubDivisionCodeElement
End: OrderProductResponse. OrderProductResponseDetail. InquiryDetail. Location /Aggregate
End: OrderProductResponse. OrderProductResponseDetail. InquiryDetail /Aggregate
OrderProductResponse. OrderProductResponseDetail. ProductAggregate, Required

Records data about the product ordered by the customer and data about the organization on which the customer has placed this order.

OrderProductResponse. OrderProductResponseDetail. Product. DNBProductIDstring up to 64 chars., Optional

An alphanumeric string that uniquely identifies this product.

OrderProductResponse. OrderProductResponseDetail. Product. LanguageCodeinteger up to 7 digits., Optional

A D&B code value that defines the language in which the requested product is fulfilled.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfileAggregate, Optional

Records the market analysis information on the industries as recorded by the data provider. The market analysis information may include critical analysis, statistics and forecasts to help your engage key prospects, coach key clients, and deepen customer relationships.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetailAggregate, Optional (Infinite)

An entry loop which records the market analysis information on an industry as recorded by the data provider. The market analysis information may include critical analysis, statistics and forecasts to help your engage key prospects, coach key clients, and deepen customer relationships.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryCodeAggregate, Required (Infinite)

An entry loop which can repeat multiple times to allow the recording of several business activities in which an organization is actively engaged using standardized coding schemes such as European NACE and U.S. Standard Industry Classifications (SIC).

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryCode @DNBCodeValueAttribute

Possible values: (1) 25838 [D&B Hoovers Industry Code]; (2) 700 [NAICS]; (3) 19295 [UK SIC 2007]; (4) 399 [US SIC (1987)]

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryCode @TypeTextAttribute

Possible values: (1) D&B Hoovers Industry Code; (2) NAICS; (3) UK SIC 2007; (4) US SIC (1987)

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryCode. IndustryCodestring up to 16 chars., Required [C]

An alphanumeric value identifying a business activity based on the scheme specified by the typeText. For instance, 1611 represents the highway and street construction industry in the U.S. SIC (Standard Industrial Classification) system. Clarification Note: These are generally external codes created by an external authoritative body, like the U.S. Office of Management and Budget (OMB), but D&B may have created extensions to more precisely define an activity, as in the case of the SIC 2+2 (the last 4 digits of an 8-digit SIC).

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryCode. IndustryCodeDescriptionIndustryCodeDescriptionType up to 256 chars., Optional (Infinite) [C]

Text that describes the business activity based on the scheme specified by the attribute typeText. E.g., 'highway and street construction' is the description of industry code 1611 in the U.S. SIC (Standard Industrial Classification) system.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryCode. IndustryExplanationTextstring up to 3000 chars., Optional [C]

Free form text describing the business activity.

End: OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryCode /Aggregate
OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetailAggregate, Optional (Infinite)

An entry loop which can repeat multiple times to allow the recording of the details on the major divisions of the industry profile information.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterNamestring up to 256 chars., Required [C]

Name of the major division of the profile information.

Possible values: BusinessChallenges; TrendsAndOpportunities; FastFacts; ExecutiveTalkpoints; +; Chapter names returned by the Hoovers API

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetailAggregate, Optional (Infinite)

An entry loop which can repeat multiple times to allow the recording of the details recorded in the profile chapter.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. TitleTextstring up to 256 chars., Optional [C]

Text that records the title of the chapter content.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. ContentTextstring up to 5000 chars., Optional [C]

Text that records the body of the chapter content as paragraphs.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. KeyFactTextstring up to 720 chars., Optional (Infinite) [C]

Text that records the body of the chapter content as short phrases or single sentences.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. QuestionTextstring up to 256 chars., Optional [C]

Text recording a question of interest related with the chapter content.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. ContactJobTitleDescriptionstring up to 128 chars., Optional [C]

Text that denotes a position held by the principal or manager to whom the question is directed.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. WebPageURLstring up to 256 chars., Optional [C]

Records the internet link of the original chapter content.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. ImageURLstring up to 256 chars., Optional [C]

Records the internet link of the images related to the chapter content.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetailAggregate, Optional (Infinite)

An entry loop which can repeat multiple times to allow the recording of the details on the minor divisions of the industry profile information.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetail. SubChapterContentDetailAggregate, Optional (Infinite)

An entry loop which can repeat multiple times to allow the recording of the details recorded in the profile sub chapter.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetail. SubChapterContentDetail. TitleTextstring up to 256 chars., Optional [C]

Text that records the title of the sub chapter content.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetail. SubChapterContentDetail. ContentTextstring, Optional [C]

Text that records the body of the sub chapter content as paragraphs.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetail. SubChapterContentDetail. KeyFactTextstring up to 256 chars., Optional (Infinite) [C]

Text that records the body of the sub chapter content as short phrases or single sentences.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetail. SubChapterContentDetail. QuestionTextstring up to 256 chars., Optional

Text recording a question of interest related with the sub chapter content.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetail. SubChapterContentDetail. ContactJobTitleDescriptionstring up to 128 chars., Optional

Text that denotes a position held by the principal or manager to whom the question is directed.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetail. SubChapterContentDetail. WebPageURLstring up to 256 chars., Optional [C]

Records the internet link of the original sub chapter content.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetail. SubChapterContentDetail. ImageURLstring up to 256 chars., Optional [C]

Records the internet link of the images related to the sub chapter content.

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetail. SubChapterContentDetail. ImportanceLevelint up to 3 digits., Optional [C]

A number used to identify the relative importance of this sub chapter compared to other sub chapters listed in this chapter. The lower the importance level number, the more important is the sub chapter.

End: OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetail. SubChapterContentDetail /Aggregate
End: OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. SubChapterDetail /Aggregate
OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail. ImportanceLevelint up to 3 digits., Optional [C]

A number used to identify the relative importance of this chapter compared to other chapters listed in this profile. The lower the importance level number, the more important is the chapter.

End: OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail. ChapterContentDetail /Aggregate
End: OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. IndustryProfileChapterDetail /Aggregate
OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. RelatedIndustryCodeAggregate, Optional (Infinite)

An entry loop which can repeat multiple times to allow the recording of several business activities that are related with the requested industry. These industry codes are recorded using standardized coding schemes such as European NACE and U.S. Standard Industry Classifications (SIC).

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. RelatedIndustryCode @DNBCodeValueAttribute

Possible values: 25838 [D&B Hoovers Industry Code]

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. RelatedIndustryCode @TypeTextAttribute
OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. RelatedIndustryCode. IndustryCodestring up to 16 chars., Required [C]

An alphanumeric value identifying a business activity based on the scheme specified by the typeText. For instance, 1611 represents the highway and street construction industry in the U.S. SIC (Standard Industrial Classification) system. Clarification Note: These are generally external codes created by an external authoritative body, like the U.S. Office of Management and Budget (OMB), but D&B may have created extensions to more precisely define an activity, as in the case of the SIC 2+2 (the last 4 digits of an 8-digit SIC).

OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. RelatedIndustryCode. IndustryCodeDescriptionIndustryCodeDescriptionType up to 256 chars., Optional (Infinite) [C]

Text that describes the business activity based on the scheme specified by the attribute typeText. E.g., 'highway and street construction' is the description of industry code 1611 in the U.S. SIC (Standard Industrial Classification) system.

End: OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail. RelatedIndustryCode /Aggregate
End: OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile. IndustryProfileDetail /Aggregate
End: OrderProductResponse. OrderProductResponseDetail. Product. IndustryProfile /Aggregate
OrderProductResponse. OrderProductResponseDetail. Product. LocationProfileAggregate, Optional

Records the market analysis information on locations as recorded by the data provider. The market analysis information may include deliver industry and economic insight, employment and real estate trends, and valuable resource links for the location.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetailAggregate, Optional (Infinite)

An entry loop which records the market analysis information on a location as recorded by the data provider. The market analysis information may include deliver industry and economic insight, employment and real estate trends, and valuable resource links for the location.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationAggregate, Required

Records the address details for the location for which this profile information is returned.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. Location. TerritoryNamestring, Optional [C]

The name of the locally governed area which forms part of a centrally governed nation as received by D&B. Clarification Note: As a guiding principle this is a geographic area which could theoretically exist as a separate nation. In the U.S. this would be a State. In the UK this would be one of the Home Nations.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. Location. ISOCountrySubDivisionCodestring up to 6 chars., Optional [C]

Code represented in ISO 3166-2 scheme defining the name of a principal subdivision (e.g., province or state) of a country coded in ISO 3166-1; e.g., US-NJ represents the state New Jersey in United States, CA-ON represents the province Ontario in Canada. The first part is the ISO 3166-1 alpha-2 code of the country; The second part is a string of up to three alphanumeric characters, which is usually obtained from national sources and stems from coding systems already in use in the country concerned, but may also be developed by the ISO itself.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. Location. ImageURLstring up to 256 chars., Optional [C]

Records the internet link of the images related to the location.

End: OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. Location /Aggregate
OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationProfileChapterDetailAggregate, Optional (Infinite)

An entry loop which can repeat multiple times to allow the recording of the details on the major divisions of the location profile information.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationProfileChapterDetail. ChapterNamestring up to 256 chars., Required [C]

Name of the major division of the profile information.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationProfileChapterDetail. ChapterContentDetailAggregate, Optional (Infinite)

An entry loop which can repeat multiple times to allow the recording of the details recorded in the profile chapter.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationProfileChapterDetail. ChapterContentDetail. TitleTextstring up to 256 chars., Optional [C]

Text that records the title of the chapter content.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationProfileChapterDetail. ChapterContentDetail. ContentTextstring up to 5000 chars., Optional [C]

Text that records the body of the chapter content as paragraphs.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationProfileChapterDetail. ChapterContentDetail. KeyFactTextstring up to 720 chars., Optional (Infinite) [C]

Text that records the body of the chapter content as short phrases or single sentences.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationProfileChapterDetail. ChapterContentDetail. WebPageURLstring up to 256 chars., Optional [C]

Records the internet link of the original chapter content.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationProfileChapterDetail. ChapterContentDetail. ImageURLstring up to 256 chars., Optional [C]

Records the internet link of the images related to the chapter content.

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationProfileChapterDetail. ChapterContentDetail. ImportanceLevelint up to 3 digits., Optional [C]

A number used to identify the relative importance of this chapter compared to other chapters listed in this profile. The lower the importance level number, the more important is the chapter.

End: OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationProfileChapterDetail. ChapterContentDetail /Aggregate
End: OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. LocationProfileChapterDetail /Aggregate
OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. RelatedIndustryCodeAggregate, Optional (Infinite)

An entry loop which can repeat multiple times to allow the recording of several business activities that are related with the requested location. These industry codes are recorded using standardized coding schemes such as European NACE and U.S. Standard Industry Classifications (SIC).

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. RelatedIndustryCode @DNBCodeValueAttribute

Possible values: 25838 [D&B Hoovers Industry Code]

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. RelatedIndustryCode @TypeTextAttribute

Possible values: 25838 [D&B Hoovers Industry Code]

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. RelatedIndustryCode. IndustryCodestring up to 16 chars., Required [C]

An alphanumeric value identifying a business activity based on the scheme specified by the typeText. For instance, 1611 represents the highway and street construction industry in the U.S. SIC (Standard Industrial Classification) system. Clarification Note: These are generally external codes created by an external authoritative body, like the U.S. Office of Management and Budget (OMB), but D&B may have created extensions to more precisely define an activity, as in the case of the SIC 2+2 (the last 4 digits of an 8-digit SIC).

OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. RelatedIndustryCode. IndustryCodeDescriptionIndustryCodeDescriptionType up to 256 chars., Optional (Infinite) [C]

Text that describes the business activity based on the scheme specified by the attribute typeText. E.g., 'highway and street construction' is the description of industry code 1611 in the U.S. SIC (Standard Industrial Classification) system.

End: OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail. RelatedIndustryCode /Aggregate
End: OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile. LocationProfileDetail /Aggregate
End: OrderProductResponse. OrderProductResponseDetail. Product. LocationProfile /Aggregate
OrderProductResponse. OrderProductResponseDetail. Product. ArchiveDetailAggregate, Optional
OrderProductResponse. OrderProductResponseDetail. Product. ArchiveDetail. PortfolioAssetIDPortfolioAssetIDType, Required
OrderProductResponse. OrderProductResponseDetail. Product. ArchiveDetail. PortfolioAssetContainerIDlong, Optional
OrderProductResponse. OrderProductResponseDetail. Product. ArchiveDetail. ExtendedArchiveIndicatorboolean, Optional

When true (set to 1), the duration to archive the data has been extended. When false (set to 0), the duration to archive the data was not extended; however as this is the assumed condition there is no requirement to create this tag to represent this fact.

End: OrderProductResponse. OrderProductResponseDetail. Product. ArchiveDetail /Aggregate
End: OrderProductResponse. OrderProductResponseDetail. Product /Aggregate
OrderProductResponse. OrderProductResponseDetail. InquiryReferenceDetailAggregate, Optional

Records data that allows the customer to specify information to be linked to the request in order to support subsequent order reconciliation.

OrderProductResponse. OrderProductResponseDetail. InquiryReferenceDetail. CustomerReferenceTextstring up to 240 chars., Optional(Up to 5x)

A freeform reference string provided by the customer to be linked to the product in order to support subsequent order reconciliation.

OrderProductResponse. OrderProductResponseDetail. InquiryReferenceDetail. CustomerBillingEndorsementTextstring at least 1 chars. up to 240 chars., Optional

Text that is filled in by customer and commonly contains requesting individual or department name, or customer's own account/reference number and/or name for the case on which the product was provided.This text is a reference used during the billing process.

End: OrderProductResponse. OrderProductResponseDetail. InquiryReferenceDetail /Aggregate
End: OrderProductResponse. OrderProductResponseDetail /Aggregate
End: OrderProductResponse /Aggregate

Legend: [C] = may be included in a Custom Data product; [M] = may be referenced by the Monitoring process; [M+] = Monitored using an aggregate or attribute XPath.

Lists of possible values (when present) are subject to change. Additional values not presented in this documentation may be delivered in the response and should be anticipated in any implementation.

Empty/NULL Values

A NULL returned for an element indicates that the information was not provided to D&B when the related data items were collected. The absence of a value for a particular item should not be considered indicative of any implied value (e.g., NULL for a boolean indicator is NOT the same as a value of 'false').

NOTE: There may be additional request and/or response elements specified in the WSDL that are not applicable for D&B Direct customers. Data elements that are not listed on this page are currently unused by this operation.

Response Codes & Error Handling

Successful service requests will return a CM000 response code in the TransactionResult ResultID field. Otherwise, one of the D&B Direct standard response codes will be returned.

This operation may return the following response codes: CM001-CM005, CM007-CM012, CM014, CM017, CM018, PD001, PD003, PD005, PD006, PD015, PD016,PD019 and SC001-SC012.

IMPORTANT: PD006 code - Applicable only for US/CA cases when TradeUpIndicator="true" for Risk packets.

D&B Direct 2.0 API requests are provided on a metered basis; and may require entitlement prior to use in the production environment. In addition, a concurrency limit (QPS) is monitored to ensure that it is not exceeded. An error code will be returned in the event that a transaction is throttled.

Qualified usage (e.g., a successful response) is tracked and billed according to the terms & conditions of the customer's contract. The response codes CM000, CM010, PD002 and PD015 are considered successful. A built-in feature exists to prevent duplicate billing when multiple successful requests with the same D-U-N-S Number and product code are submitted on the same calendar day (which is based on Eastern Standard Time [GMT-5]).

Retrieving Archived Copies

An option exists to retain the results from all successful requests for this product in a Product Request Archive, which may be retrieved without incurring additional usage charges.

NOTE: The default value for ArchiveProductOptOutIndicator is 'true', indicating that the request will NOT be automatically archived.

Business Elements

While D&B Direct uses a product canonical naming model in the request/response, many customers may be more familiar with the following business element labels.

NameDescription
Business Challenge QuestionText recording a question of interest related with the chapter content. [C]
Business Opportunities QuestionText recording a question of interest related with the chapter content. [C]
D&B Industry Code (Industry Report)An alphanumeric value identifying a business activity based on the scheme specified by the Standard Industrial Classification (SIC) Code. The first four digits are external codes created by the U.S. Government. D&B has created extensions to more precisely define an activity as in the case of the SIC 2+2 (the last 4 digits of an 8-digit SIC). [C]
Executive Talking Points Chapter NameText recording key executive talking points regarding the industry. [C]
Executive Talking Points Contact Job DescriptionText that denotes a position held by the principal or manager to whom the question is directed. [C]
Executive Talking Points Question (Call Prep)Text recording a question of interest related with the chapter content. [C]
Executive Talking Points Title (Focus Issue)Executive Insight consists of specific talking points relevant to the CEO, CFO, CIO, HR professionals and Sales and Marketing Executives. It provides tips for creating conversations around a solution to a problem instead of a product. Executive Insight offers an industry-wide focus and is not specific to a single company. [C]
Fast Facts Chapter NameText recording facts about the industry. [C]
Fast Facts Title (Fact)Fast Facts highlight key facts and figures for an industry in areas such as revenue, customers, top companies, services, and products. It provides insight into the industry's current state. [C]
Industry Code Description (Industry Report)Text that describes the business activity based on the scheme specified by the attribute type, e.g., 'highway and street construction' is the description of industry code 1611 in the U.S. SIC (Standard Industrial Classification) system. [C]
Industry Profile Chapter NameName of the First Research industry profile chapter. [C]
Industry Profile DetailsFirst Research industry chapter paragraph text [C]
Industry Profile Image LinkText that records the location of images referenced by this Web-based content. [C]
Industry Profile Key Fact[C]
Industry Profile Related Industry CodeAssociated Industry Codes are corresponding codes from government classification systems and can be used to search for businesses in this industry. [C]
Industry Profile Related Industry Description[C]
Industry Profile Site LinkText that records the location of this Web-based content. [C]
Industry Profile Subchapter DetailsSubchapter text of First Research Industry profile. [C]
Industry Profile Subchapter Image LinkText that records the location of images referenced by this Web-based content. [C]
Industry Profile Subchapter Key Fact (Bullet)[C]
Industry Profile Subchapter Site LinkText that records the location of this Web-based content. [C]
Industry Profile Subchapter TitleTitle of subchapter of First Research Industry subchapter. [C]
Industry Profile TitleFirst Research industry chapter paragraph title text [C]
Key Business Challenges Chapter NameText recording the key business challenges of the industry. [C]
Key Business Challenges DetailsBusiness Challenges are descriptions of an industry's pain points. Business Challenges can be used to tailor products and services to a prospect or customer's needs. Updated quarterly. [C]
Key Business Challenges TitleTitle of a Key Business Challenge. May repeat multiple times. [C]
Key Business Opportunities Chapter NameText recording the key business opportunities of the industry. [C]
Key Business Opportunities DetailsText description of a First Research Key Business opportunity. [C]
Key Business Opportunities TitleTitle of a Key Business Opportunity. May repeat multiple times. [C]
NAICS Code (Industry Report)An alphanumeric value identifying a business activity based on the NAICS Industry Code. [C]
UK SIC Code (Industry Report)An alphanumeric value identifying a business activity based on the UK SIC Industry Code. [C]
US SIC Code (Industry Report)An alphanumeric value identifying a business activity based on the US SIC Industry Code. [C]

The preceding list is not presented in the order, nor manner, in which the information is packaged and delivered via the D&B Direct API. Legend: [C] = may be included in a Custom Data product; [M] = may be referenced by the Monitoring process; [M+] = Monitored using an aggregate or attribute XPath.

Product Notes

Industry profiles are updated quarterly and comprehensively reviewed once a year. News articles and most statistical data are updated monthly. All industry forecast numbers come from the INFORUM modeling data base, which is built on historic data derived from official government figures.

The chapter information available will only be returned if a value for the chapter name is specified in the request.