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Direct 2.0
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Website Visitor Lookup

ProductD&B Data Exchange
Data ProviderProfound Networks
Product Code(s)n/a
Level(s)n/a
Monitoring AvailableNo
InterfaceREST
MethodGET
Format(s)JSON
ServiceDataExchange
{version}1.0
Initial ReleaseOctober 3, 2013

In partnership with Dun & Bradstreet, Profound developed a proprietary technology to assign domains to D&B D-U-N-S Numbers. Once a domain has a D-U-N-S Number, a Digital Business Intelligence (DBI) profile can be appended to that domain with 45 technology attributes useful for segmentation, modeling, analytics, etc. Information is available only on IPv4 (version) addresses.

Update History

No modifications have been made to this data layer since the initial release.

Feature Request

IMPORTANT: Please see the new Online Services Security Enhancement Release, effective December 14, 2018.

Overview

When requesting this D&B Data Exchange feature, one of the following will be required: email address, domain name, IPv4 address or valid D-U-N-S Number for a company. An optional parameter is available to control the amount of information returned in the response.

The data is for US only; however, global records without a D-U-N-S Number can be obtained using the domain name.

Global Availability

This data layer is only available for businesses domiciled in the United States.

Data Layer Entitlement

For customers in U.S. and Canadian markets, the API is provisioned for specific collections of products, reports, and/or features (collectively referred to as data layers) for production and trial usage. Entitlement is not required for testing in the sandbox environment.

  • This feature is entitled as "Data Exchange" for D&B Direct 2.0 customers.

For customers in the UK, Ireland, Belgium, Netherlands and Luxembourg markets, the API is provisioned as a specific set of data layers for production, trial, and sandbox usage.

  • This particular data layer is NOT included in the D&B Direct Onboard suite.

Data Exchange Request Setup

D&B Direct specific request parameters are submitted to D&B Data Exchange service requests in the HTTP Header. Partner specific request parameters are submitted in the URL (GET) or body (POST).

GET/POST/PUT/DELETE https://direct.dnb.com/dataexchange/{PartnerIndentifier}/{Partners’s URI}?{Partner’s Query Parameters}
ApplicationTransactionID: <Transaction ID assigned by the customer>
Accept: application/json
Authorization: <Customer’s Authentication Token>
ArchiveProductOptOutIndicator: <true/false>
ExtendArchivePeriodIndicator: <true/false>
Content-Type: application/json

[BODY]
<Partner Request (POST only)>
Example
GET https://direct.dnb.com/dataexchange/profound/domain/abbott.com
Authorization: <MyToken>
ApplicationTransactionID: ID_001
ArchiveProductOptOutIndicator: false
ExtendArchivePeriodIndicator: false
CustomerReferenceText: Order placed by Joe
CustomerBillingEndorsementText: Order placed by Joe for abbot.com

Specification

Sample Request (by Email)
GET https://direct.dnb.com/dataexchange/profound/domain?email=ecyclenow@4thbin.com&view=premium
Authorization: <MyToken>
Accept: application/json
ApplicationTransactionID: ID_001
ArchiveProductOptOutIndicator: false
ExtendArchivePeriodIndicator: false
CustomerReferenceText: Order placed by Joe
CustomerBillingEndorsementText: Order placed by Joe
Sample Request (by Domain)
GET https://direct.dnb.com/dataexchange/profound/domain/accenture.com?view=enterprise
Authorization: <MyToken>
Accept: application/json
ApplicationTransactionID: ID_001
ArchiveProductOptOutIndicator: false
ExtendArchivePeriodIndicator: false
CustomerReferenceText: Order placed by Joe
CustomerBillingEndorsementText: Order placed by Joe for accenture.com
Sample Request (by IP)
GET https://direct.dnb.com/dataexchange/profound/domain?ip=158.151.240.118&view=premium
Authorization: <MyToken>
Accept: application/json
ApplicationTransactionID: ID_001
ArchiveProductOptOutIndicator: false
ExtendArchivePeriodIndicator: false
CustomerReferenceText: Order placed by Joe
CustomerBillingEndorsementText: Order placed by Joe
Sample Request (by D-U-N-S Number)
GET https://direct.dnb.com/dataexchange/profound/domain?duns=001307602&view=premium
Authorization: <MyToken>
Accept: application/json
ApplicationTransactionID: ID_001
ArchiveProductOptOutIndicator: false
ExtendArchivePeriodIndicator: false
CustomerReferenceText: Order placed by Joe
CustomerBillingEndorsementText: Order placed by Joe
EMADOMIPDUNSName Characteristics
Y   emailstring, required, embedded in endpoint
 Y  domain_namestring, required, embedded in endpoint

Note: (excluding "http://" and "www.")

  Y IPstring, required, embedded in endpoint
   Ydunsstring, required, embedded in endpoint
YYYYviewstring, optional

Possible values: basic, premium, enterprise

Endpoint

For each D&B Data Exchange partner operations, a partner identifier and URI are appended to a standard Data Exchange REST URL. As a result of this approach, there may be instances where a partner URI contains version information that is different from the D&B Data Exchange version.

Use the following endpoint for requesting this feature.

EMADOMIPDUNSREST (DataExchange)
Y   GET https://direct.dnb.com/dataexchange/profound/domain?email={EMAIL}&view={basic|premium|enterprise}
 Y  GET https://direct.dnb.com/dataexchange/profound/domain/{domain_name}?view={basic|premium|enterprise}
  Y GET https://direct.dnb.com/dataexchange/profound/domain?ip={IP}&view={basic|premium|enterprise}
   YGET https://direct.dnb.com/dataexchange/profound/domain?duns={DUNS}&view={basic|premium|enterprise}

Testing

The following suggested parameters may be used for test environment (sandbox) requests to retrieve successful responses.

Test Parameter(s)
abbott.com

Feature Response

Specification

NOTE: The information returned from this Data Exchange feature will not be presented in the product canonical model used by other D&B Direct services.

The following is a list of the possible data fields returned by this operation.

NOTE: The D-U-N-S Number returned in the response will be a nine-digit zero-padded, numeric value.

Sample Response (by Email)
HTTP/1.1 200 OK
ApplicationTransactionID: ID_001
CustomerBillingEndorsementText: Order placed by Joe
CustomerReferenceText: Order placed by Joe
Date: Tue, 12 Nov 2013 15:54:00 GMT
DNB-PortfolioAssetID: 36590291
DNB-ResultID: CM000
DNB-ResultText: success
DNB-ServiceTransactionID: Id-4d7cd8c752824f1822fb470b

{"domain":"4thbin.com","duns":"032580457","external_links_level2_count":"42","mail_server":"4thbin-com.mail.protection.outlook.com","country_code":"US","domain_classification_score":"7.172","mail_server_ip":"207.46.163.138;207.46.163.247;207.46.163.215","url":"http://4thbin.com/","mail_server_domain":"outlook.com","web_technology_widgets":"Viewport Meta;Yoast Plugins;Cascading Style Sheets;Meta Description;Canonical Content Tag;Atom Introspection;HTML5 DocType;Really Simple Discovery;Pingback Support;boldchat.com;Conditional Comments;FlexSlider;Open Graph Protocol;IFrame","hosting_range_domain":"secureserver.net","company_name":"4th Bin","mail_server_provider":"Microsoft","domain_classification":"Business","web_server_count":"1","advertising":"Adroll","cms":"WordPress;Wordpress Plugins","hosting_domain":"secureserver.net","website_ip":"50.63.40.43","ip_block_owner_domain":"godaddy.com","local_links_homepage_count":"28","local_links_level2_count":"26","external_links_homepage_count":"38","subdomain_count":"2","unique_email_user_count":"2","web_analytics":"Google Analytics","web_server_type":"Apache","ssl_certificate_issuer":"GoDaddy.com, Inc.","hosting_company":"Go Daddy","ip_block_owner":"Go Daddy Software, Inc.","subdomain_networks":"4thbin.com;secureserver.net","social_networks":"LinkedIn;Twitter Platform;Twitter Widget","datestamp":"20140829","view":"enterprise"}
Sample Response (by Domain)
HTTP/1.1 200 OK
ApplicationTransactionID: ID_001
CustomerBillingEndorsementText: Order placed by Joe for abbot.com
CustomerReferenceText: Order placed by Joe
Date: Tue, 12 Nov 2013 15:54:00 GMT
DNB-PortfolioAssetID: 36590291
DNB-ResultID: CM000
DNB-ResultText: success
DNB-ServiceTransactionID: Id-4d7cd8c752824f1822fb470b

{"domain":"accenture.com","duns":"985015354","external_links_level2_count":"490","mail_server":"accenture-com.mail.protection.outlook.com","country_code":"US","domain_classification_score":"2.129","mail_server_ip":"207.46.163.138;207.46.163.247;207.46.163.215","url":"http://www.accenture.com/us-en/pages/index.aspx","mail_server_domain":"outlook.com","company_name":"Accenture","mail_server_provider":"Microsoft","domain_classification":"Business","web_server_count":"1","website_ip":"199.200.17.56","local_links_level2_count":"1868","local_links_homepage_count":"207","external_links_homepage_count":"14","unique_email_user_count":"86173","ssl_certificate_issuer":"Cybertrust Inc","datestamp":"20140820","view":"premium"}
Sample Response (by IP)
HTTP/1.1 200 OK
ApplicationTransactionID: ID_001
CustomerBillingEndorsementText: Order placed by Joe for abbot.com
CustomerReferenceText: Order placed by Joe
Date: Tue, 12 Nov 2013 15:54:00 GMT
DNB-PortfolioAssetID: 36590291
DNB-ResultID: CM000
DNB-ResultText: success
DNB-ServiceTransactionID: Id-4d7cd8c752824f1822fb470b

{"domain":"dnb.com","external_links_level2_count":"194","mail_server":"dbpwirnap01.dnb.com;dbpwirnap02.dnb.com;dbrwirnap01.dnb.com;dbrwirnap02.dnb.com","domain_classification_score":"7.086","mail_server_ip":"158.151.208.121;158.151.208.120;158.151.214.66;158.151.214.67","url":"http://www.dnb.com/","mail_server_domain":"dnb.com","hosting_range_domain":"dnb.com","company_name":"Dun and Bradstreet Inc.","domain_classification":"Business","web_server_count":"1","website_ip":"159.137.136.250","hosting_domain":"dunandbradstreet.com","local_links_level2_count":"234","local_links_homepage_count":"62","external_links_homepage_count":"43","unique_email_user_count":"6147","web_server_type":"Apache","ssl_certificate_issuer":"DigiCert Inc","datestamp":"20140820","country_code":"US","duns":"150483782","view":"premium"}
Sample Response (by D-U-N-S Number)
HTTP/1.1 200 OK
ApplicationTransactionID: ID_001
CustomerBillingEndorsementText: Order placed by Joe for abbot.com
CustomerReferenceText: Order placed by Joe
Date: Tue, 12 Nov 2013 15:54:00 GMT
DNB-PortfolioAssetID: 36590291
DNB-ResultID: CM000
DNB-ResultText: success
DNB-ServiceTransactionID: Id-4d7cd8c752824f1822fb470b

{"domain":"abbott.com","duns":"001307602","external_links_level2_count":"100","mail_server":"abtmx21i.abbott.com;abtmx10i.abbott.com;abtmx11i.abbott.com;abtmx20i.abbott.com","country_code":"US","domain_classification_score":"1.474","mail_server_ip":"130.36.44.102;130.36.31.47;130.36.44.101;130.36.31.53","url":"http://www.abbott.com/","mail_server_domain":"abbott.com","hosting_range_domain":"abbott.com","company_name":"Abbott Laboratories","domain_classification":"Business","web_server_count":"1","website_ip":"130.36.62.17","hosting_domain":"messagesofhopephotos.com","local_links_level2_count":"50","local_links_homepage_count":"24","external_links_homepage_count":"3","unique_email_user_count":"29120","web_server_type":"Apache","ssl_certificate_issuer":"GeoTrust Inc.","datestamp":"20140829","view":"premium"}
Name Characteristics
duns int 9

DUNS Number

domain varchar 67

The domain of business website

company_name varchar 88

The name of the company published on their website

country varchar 2

The country of the company's HQ published on their website

url varchar 300

The URL of the Website

redirect varchar 77

The Domain redirect to this Domain

domain_classification varchar 18

High level classification for a Domain: Business, Non-Business, Under Construction, etc

domain_classification_score float 6

The level of accuracy of the Domain Classification

web_server varchar 329

The type of web server

web_server_count int 4

The number of webservers

website_ip varchar 15

The IP address of the website

hosting_domain varchar 73

The Domain of the hosting provider

hosting_company varchar 47

The web hosting company name

hosting_range_domain varchar 75

The domain of the IP range that hosts the website

subdomain_networks varchar 40

The networks of the various subdomains found on the website.

subdomain_counts int 3

The total number of unique subdomains on the website

cloud_provider varchar 13

The name of the cloud provider

ip_block_owner varchar 136

The owner of the IP block of the website's IP address

ip_block_owner_domain varchar 35

The domain of the IP block owner

mail_server varchar 153

The email server hostname

unique_email_user_count int 8

The number of unique email addresses tied to the domain

mail_server_domain varchar 66

The Domain of the email service provider

mail_server_ip varchar 15

The IP address of the email service provider

mail_server_provider varchar 46

The name of the email service provider

ssl_certificate_issuer varchar 138

The SSL certificate vendor

device_count_current_qtr int 5

The total # of public IPs tied to the domain in most recent qtr

device_count_previous_qtr int 5

The total # of public IPs tied to the domain in previous qtr

device_count_previous_qtr_-1 int 5

The total # of public IPs tied to the domain in previous qtr

device_count_previous_qtr_-2 int 5

The total # of public IPs tied to the domain in previous qtr

device_count_previous_qtr_-3 int 5

The total # of public IPs tied to the domain in previous qtr

device_count_previous_qtr_-4 int 5

The total # of public IPs tied to the domain in previous qtr

device_count_previous_qtr_-5 int 5

The total # of public IPs tied to the domain in previous qtr

device_count_previous_qtr_-6 int 5

The total # of public IPs tied to the domain in previous qtr

network_growth_% float 10

The rate of network growth over the last year

ecommerce varchar 36

The eCommerce vendor

web_analytics varchar 36

The Web Analytics and tracking vendor

social_networks varchar 24

The Social Network providers

cms varchar 35

Content Management System

advertising varchar 26

Website Advertising partner

web_technology_widgets varchar 23

Website tools

local_links_homepage_count int 4

Number of links to Domain on homepage

local_links_level_2 int 5

Number of links to Domain on second level

external_links_homepage_count int 4

Number of links to other Domains on homepage

external_links_level_2 int 5

Number of links to other Domains in second level

Data Exchange Response Delivery

D&B Direct specific fields are returned in D&B Data Exchange service responses via the HTTP Header. D&B Direct error information will be returned in case of the following scenarios – Failure to connect to Partner; Authentication / entitlement failure for the user -- and the Partner response will not be returned.

ApplicationTransactionID: <ID passed in request>
DNB-ServiceTransactionID: <ID assigned by the Service>
DNB-ResultID: <PCM Result Code>
DNB-ResultText: <PCM Result Text>
DNB-PortfolioAssetID: <Portfolio Asset ID>

[BODY]
<Partner Response (JSON/XML/SOAP)>
Example
HTTP/1.1 200 OK
ApplicationTransactionID: ID_001
CustomerBillingEndorsementText: Order placed by Joe for abbot.com
CustomerReferenceText: Order placed by Joe
Date: Tue, 12 Nov 2013 15:54:00 GMT
DNB-PortfolioAssetID: 36590291
DNB-ResultID: CM000
DNB-ResultText: success
DNB-ServiceTransactionID: Id-4d7cd8c752824f1822fb470b

{"domain":"abbott.com","country_code":"US","datestamp":20130303,"company_name":"Abbott Laboratories","duns":"001307602","url":"http://www.abbott.com/","view":"basic"}

Response Codes & Error Handling

Responses from this Data Exchange feature will return a D&B response code, along with a partner response code, unless the partner service is not accessible at the time of the request.

Successful service requests will return a CM000 response code in the DNB-ResultID header field. Otherwise, one of the D&B Direct standard response codes will be returned.

This operation may return the following response codes: CM004, SC001-SC009.

NOTE: When a CM004 response code is received, the HTTP status code will be the value returned by the Data Exchange partner.

D&B Direct 2.0 API requests are provided on a metered basis; and may require entitlement prior to use in the production environment. In addition, a concurrency limit (QPS) is monitored to ensure that it is not exceeded. An error code will be returned in the event that a transaction is throttled.

Qualified usage (e.g., a successful response) is tracked and billed according to the terms & conditions of the customer's contract. The response code CM000 is considered successful. A built-in feature exists to prevent duplicate billing when multiple successful feature requests with the same D-U-N-S Number are submitted on the same calendar day (which is based on Eastern Standard Time [GMT-5]).

Feature Notes

This D&B Data Exchange feature will pass-thru the partner HTTP status code whenever a CM004 error is delivered in the DNB-ResultID header field. The following are the possible values from this partner.

  • 400 - MissingParameter - request is missing a required parameter
  • 401 - InvalidCredentials - request has missing or invalid credentials
  • 404 - ResourceNotFound - no matching resource found for the request
  • 409 - InvalidArgument - request includes an invalid argument
  • 412 - PreconditionFailedError - resource found, but did not satisfy request conditions
  • 500 - InternalError - request produced an internal system error